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Hooked On Driving Names Michelin Official Tire

Danville, CA May 26th, 2014 - Hooked On Driving (HOD) today announced that Michelin North America will serve as the “Official Tire” for its high performance driving program.  Michelin is one of the most trusted brands in the automotive world and has been an industry leader for 125 years.  The company offers a wide range of high performance tires that appeal to HOD attendees.

Hooked On Driving conducts non-competitive High Performance Driving Programs on road courses in six Regions nationally:  Northeast, Southern States, Florida, Great Lakes, Pacific Northwest and California. HOD customers range from new performance drivers in totally stock cars to fully prepared advanced track and race cars. HOD is also partnered with Corvette to provide test rides and drives of the new C7 Corvette Stingray Z51 Corvette.

Michelin is a technical partner for Corvette Racing. Michelin is also the exclusive original equipment provider for the new C7 Corvette. The MICHELIN® Pilot® Super Sport tire will also be used exclusively on the HOD demonstrator Corvettes.

“We see this as a great corporate match that will allow us to be creative in leveraging the connection between Michelin products and programs, and Hooked On Driving customers,” founder David Ray states.  “We also see opportunities for technical education, race event promotions, added technical support, and many other ways to benefit HOD drivers.”

“Michelin looks forward to teaming with Hooked On Driving to help drivers experience the exhilaration and pure driving pleasure that only Michelin tires can deliver,” said Oscar Pereda, ultra high performance tire marketing manager, Michelin North America.

About Michelin North America

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, Earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelin-us.com) employs about 21,500 and operates 19 production facilities in 16 locations in the U.S., Canada and Mexico.

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