FORD, TWEDDLE LAUNCH NEW INTERACTIVE MUSTANG APP

  • Ford and Tweddle have launched an interactive new Mustang app on both Android and iOS platforms called Mustang Owner
  • The app provides detailed information about the owner’s Mustang, including features, capabilities and a handy page on frequently asked questions
  • App includes Mustang trivia games, wallpapers, ringtones, even links for accessories, apparel and social media websites

Mustang AppDEARBORN, Mich., Oct. 16, 2014– Ford and Tweddle have launched a new full-featured interactive smartphone application for owners and enthusiasts of the all-new Ford Mustang.

The Mustang Owner app is available on both Android and iOS platforms, and provides Mustang owners with detailed information about the car’s features and capabilities. Making use of an augmented reality feature, app users will be able to scan various interior and exterior shots of the new Ford Mustang to learn more about the function of components and other details.

Content within the app is searchable to make relevant information easy to access. There are Mustang trivia, wallpapers and ringtones, as well as links for accessories, apparel and social media websites.

“When it comes to new technology on Mustang, we focus on providing features the driver wants, and improving the driver’s experience behind the wheel,” said Dave Pericak, Mustang chief engineer. “Making key pieces of owner’s guide information available through the app is just one more great feature we’ve delivered to our customers.”

Exclusive access for owners of 50 Years Limited Edition Mustang

The app celebrates the pony car’s 50th anniversary with a section exclusively for owners of the 50 Years Limited Edition Ford Mustang. Owners will receive access to an exclusive passwordprotected section of the app featuring various milestones in Mustang’s 50 years of continuous production and key design features that make the car unique. They will also be able to watch classic Mustang videos and have access to special ringtones and screen savers.

“Tweddle Group is pleased to be associated with such an iconic vehicle as the 2015 Ford Mustang, and is proud to have helped provide enthusiasts with information designed and delivered using innovative technology to maximize the ownership experience of this storied car,” said Andy Tweddle, CEO of Tweddle Group.

The Mustang Owner app can be found in either the Apple App Store or Google Play Store by searching “2015 Ford Mustang app.”

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 186,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visitcorporate.ford.com.

About Tweddle

With over 650 employees located in offices in the United States, Belgium, Italy, the U.K., and China,
Tweddle Group is a leading provider of information and publishing solutions for automotive OEMs and
their suppliers. Tweddle’s unique combination of services encompasses content development,
management, and delivery of products that support OEM service and owner information initiatives. OEMs such as BMW, Chrysler, Ford, Nissan and Toyota rely on Tweddle to deliver innovative solutions designed to increase customer satisfaction and enhance the overall ownership experience. For more information, please visit www.tweddle.com