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WINNERS OF THE FOURTH ANNUAL PROJECT YELLOW LIGHT VIDEO CONTEST ANNOUNCED

U.S. Department of Transportation Partners with the Ad Council to Promote 
Peer-Produced Videos on the Dangers of Distracted Driving 

Project Yellow LightWASHINGTON, D.C., May 4, 2015 – Today the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), Mazda Motorsports, National Organizations for Youth Safety (NOYS), U-Haul and the Ad Council announced the high school and college winners of their fourth annual Project Yellow Light college scholarship competition. Project Yellow Light is a national contest and scholarship program that calls on students to create short videos educating their peers on the dangers of using mobile devices while driving. 

According to a 2013 NHTSA report, ten percent of all drivers aged 15-19 years old involved in fatal crashes were reported as distracted at the time of the crashes. This age group has the largest proportion of drivers who were distracted.  To further the reach and impact of the peer-generated content, NHTSA has partnered with the Ad Council to turn the winning videos into public service advertisements, which will be distributed to more than 1,600 media outlets nationwide.

"Distracted driving is deadly and young drivers are most at risk, so we need to make sure they get the message," said NHTSA Administrator Mark Rosekind. "The Project Yellow Light contest, which uses peer-to-peer messaging, demonstrates how creative public awareness efforts can reduce distracted driving on our roads."

Established in 2007, Project Yellow Light was started by Julie Garner of The Martin Agency, in memory of her teenage son Hunter Garner who was killed in a fatal car crash. The annual competition aims to encourage young adults to be safe on the road, and generate education and engagement around this issue. 

“We’re thrilled with this year’s contest; we had a record number of participants from all over the country,” said Julie Garner, Founder of Project Yellow Light. “All of the students produced top-notch films and are doing their part to save lives. I couldn’t be prouder of the youth and their effective efforts to stop distracted driving.”

Winners were selected from two age categories: high school juniors and seniors, and college students. The high school grand prize was awarded to Marlowe Lexvold of South Haven, Minnesota. The college grand prize was awarded to brothers Sam and Wrenn Senser from South Bend, Nebraska. The winning videos can be viewed here. Second and third place prizes were awarded to high school students Aneyza Clark of Dallas, Texas, and Ryan Robert Reid of Fairburn, Georgia, and college students Lindsey Brown of Culver City, California, and Tiago DeSouza of Hagerstown, Maryland. In addition to seeing their videos turned into PSAs, first place winners will receive $5,000 in college scholarship funding. Second-place and third place winners were awarded $2,000 and $1,000 scholarships, respectively. All scholarships were provided by Mazda Motorsports. U-Haul will also provide both first place winners with up to $2,500 in moving expenses.

“Teaming up Project Yellow Light with our young Mazda racers has been a great match.  The creativity of the students matched with the courage and conviction of our racers gives us two paths to share the message of the dangers of distracted driving.   We’ve been very impressed with how Mazda racers like Ben Albano, Kenton Koch, Tristan Nunez, among many, have embraced this program.  Their efforts are a clear example of Mazda’s Drive 4 Good efforts in the local, regional, and national marketplace” said John M. Doonam, Director of Mazda Motorsports Mazda North American Operations.

Ben Albano, a Mazda racer, who started a karting event in his hometown that raised $4,500 for Project Yellow Light, was among the judges.

“With almost 600 videos submitted this year, I was blown away by the incredible creativity and raw emotion that each of the finalists conveyed. Distracted driving is a growing epidemic in our country and it is reassuring to watch my generation through the PYL scholarship contest get that message out.”

“Project Yellow Light empowers youth to create and share messages with each other about the consequences of distracted driving. Peer-to-peer education models are powerful and NOYS is proud to partner with Project Yellow Light as they mobilize youth to positively influence their peers,” said Anita Boles, Chief Executive Officer of NOYS.

“Congratulations to all the talented creators who submitted videos for this competition,” said Lisa Sherman, president and CEO of the Ad Council. “Peer influence is such an important factor in changing minds around issues like distracted driving, and we hope that these authentic PSAs will resonate with young drivers across the country.”

This year’s contest ran from October 31, 2014 through March 17, 2015 and received nearly 600 submissions.

NHTSA

For more than four decades, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation’s roadways. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of safety belts and child safety seats; helping states and local communities address the threat of drunk drivers; educating road users about the risks associated with distracted driving; regulating safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving. For more information, visit www.nhtsa.gov.

Mazda Motorsports

Mazda is the number-one brand for road-racers across North America. Thousands of Mazda powered grassroots racers compete in various classes with the SCCA and NASA highlighted by Spec Miata, the world’s largest spec class with over 2,500 cars built. In 2006 Mazda established the MAZDASPEED Motorsports Development Ladder to assist racers in moving up through the ranks. This includes the Mazda Road to Indy and the Mazda SportsCar Racing Academy.  Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.  For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com

Project Yellow Light

Project Yellow Light is a film competition for high school juniors and seniors and college students designed to create compelling video stories that convince their peers to develop safe driving habits. The project was created by Julie, Lowell and Alex Garner in memory of their son/brother, Hunter who died tragically in a car crash in 2007. Each year the winner of the film competition receives The Hunter Garner Scholarship. Project Yellow Light/Hunter Garner Scholarship is a non-profit organization that began in Hunter’s school, Riverbend High in Fredericksburg, VA, with aspirations to inspire and motivate youth all over America. The program is designed to give young adults a voice and a role in reversing the number of car crashes — the number one killer of teenagers and young adults in the U.S.

National Organizations for Youth Safety

National Organizations for Youth Safety® (NOYS) is a coalition of national organizations and federal agencies who serve youth and focus on youth safety and health. Through this coalition, NOYS influences more than 80 million young people and their adult advisors. The mission of NOYS is to build partnerships that save lives, prevent injuries, and enhance safe and healthy lifestyles among all youth and encourage youth empowerment and leadership.

The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of public service campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit 
Adcouncil.org, like us onFacebook, follow us onTwitteror view our PSAs onYouTube.

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