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RSR – ‘ROAD, STREET, RACE’ LUXURY WHEELS TO DEBUT ALL-NEW FLOW FORM FOR M4 AT 2015 BIMMERFEST

Quality, Performance and Lightweight Technology Combine for Ultimate BMW Package

RSRCITY OF INDUSTRY, Calif., May 18, 2015 – RSR (Road, Street, Race) wheels – the first luxury marque entering the MKW family of wheels – takes its newest offering, the 800 Series flow form wheel, to Bimmerfest 2015 at Auto Club Speedway in Fontana, Calif., on Saturday, May 23rd, highlighting the VIBE Motorsports-modified M4, to be shown during the biggest BMW party in the country. 

Not only is the RSR 800 Series a stunning example of a lighter weight, cast aluminum wheel, but according to Bill Koenig, executive vice president for MKW and RSR, the strength and performance of these wheels provide luxury sport vehicles like the M4 a completely new edge. “Over the past six months we’ve benefitted from the significant increase in demand for the light-weight, race-type of wheel that enthusiasts’ desire,” said Koenig.  “Our flow form wheels are generating a buzz especially within the popular BMW crowd and we’re providing a motorsport look for popular cars like the M3 and M4.” 

 

RSR’s 800 Series in particular is the mid-range step within a higher line of wheels that the company is pursuing to benefit a luxury, yet sporty, lifestyle.  Having begun with a line of 20” wheels, which entered the market last November, larger 21” and 22” will be shown at the upcoming 2015 SEMA Show, and will be followed by RSR’s forged magnesium ‘Race’ 900 Series wheels to fit exotic car lines such as Viper, Porsche, Ferrari, Lamborghini and Corvette – in 19”, 20” and 21” diameters.

RSR has partnered with Sun Valley, Calif.-based VIBE Motorsports to create a modified M4 that will be shown for the first time in the U.S. at the 2015 Bimmerfest.  VIBE tuned the M4 with an aftermarket exhaust by BORLA, providing even better horsepower and sound, and lowered the ride height for increased aerodynamics. The full set-up includes RSR’s 801 series 20”x9” and 20”x10 ½“ wheels in graphite, that highlight the mineral white metallic exterior and black leather interior.

Koenig contends that with so many wheel choices in the market, RSR wheels not only enhance the look of a vehicle, but will increase the performance of the car.  RSR has a strong engineering and design pedigree with more than 21 years of experience in designing and manufacturing high performance wheels.  “We utilize advanced materials and the latest manufacturing technology in an effort to provide higher-end, yet cost-efficient products for the enthusiast and motorsport community,” said Koenig.

RSR will be bringing both street and race versions to market with three different construction levels that offer the ability for a staggered set-up and include cast wheels with high-end finishing.  RSR lines include:

·        Road -- boasting today’s hottest designs, allowing for big brake upgrades and larger brake calipers;

·        Street – an upgrade in both lifestyle and design – offers a mid-range face that will come standard for street design;

·       Race – higher technology, lighter weight, forged aluminum and custom-built wheel -- sports a deeper face profile that works well with rear wheels; utilizes a flow-form manufacturing technique that takes a cast aluminum wheel and lightens it by 30 percent.  *RSR’s race version will be manufactured using new advanced materials and ready for delivery in 2016.

About RSR

Boasting more than two decades of an engineering/design pedigree in high performance wheels, RSR (Road, Street, Race) is the first luxury marque within the MKW family of wheel brands, with an extensive upscale line including bolt patterns to fit Audi, Mercedes, BMW, Ferrari, Lamborghini, Mustang and most Japanese brands.  RSR is a forged, light weight solution, enhancing vehicle performance through distinctive craftsmanship and technology.  First created to turn European car enthusiasts’ performance vehicles into personal statements, RSR has entered the U.S. marketplace with street and racing versions offering three different constructive levels, ability for a staggered set-up and including cast wheels with high-end finishing.  For more information:www.roadstreetrace.com

About MKW

Located in Southern California, MKW Alloy was founded in June of 1995, originally exporting wheels from the U.S. to Korea.  In October of 1998, the company introduced its line of wheels to the U.S. market, firmly establishing itself as the market leader within the large diameter chrome marketplace.  An innovator in the ‘ultra-big’ diameter SUV market, MKW was first to launch a 26” wheel in 2004.  The company continues its global reach and currently distributes four separate divisions of cast aluminum wheels ranging from upscale to niche applications.  MKW’s City of Industry headquarters houses a new warehouse, R&D facilities and 8,000-square feet dedicated to administration, sales, marketing and design.  For more information: http://www.mkwalloy.com/

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