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PORSCHE STARTS WEB TV FORMAT "9:11 MAGAZINE"

Porsche MagazineATLANTA, March 29, 2017 -- Nine minutes and eleven seconds of technology, lifestyle and sports: Porsche is expanding its online communication with the new web TV format "9:11 Magazine". At 911-magazine.porsche.com, the sports car manufacturer presents entertaining and useful information about everything relating to Porsche, ranging from company history to the presentation of new cars. The web TV format supplements the Porsche customer magazine "Christophorus" and will also be published five times a year in German and English. The "9:11 Magazine" also offers a special service to online editors: They can use complete episodes, individual segments, additional footage material and pictures for journalistic purposes.

"The 9:11 Magazine sparks emotions, ably explains technical and technological developments and provides interesting insights into the past, present and future of Porsche. People are at the heart of the magazine. They tell stories that are supposed to reach and be remembered by the viewers," says Josef Arweck, Vice President Communications of Porsche AG.

Take Walter Röhrl as an example: In the first magazine episode with the motto "Courage," the two-time rally world champion and best racing driver of his day describes the legendary night of Arganil – and how as a newcomer, he outclassed the entire world elite. A different segment deals with the 911's most courageous colors. "Courage to take time off" depicts the journey through the spectacular Scottish countryside in the Porsche Panamera. "Pure," the second episode of the TV-magazine, will be dedicated to the iconic sports car 911.

 

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